There are two major reasons for the film’s apparent failure.ġ.
Moviegoers definitely didn’t show the same love for “Lightyear.” With a production budget of $200 million, and an additional $100 million or so in marketing costs, Disney is likely looking at a significant loss, despite the fact that the film was thought to be a sure shot.įranchise power, in the conventional sense, was shown in the box-office performance of prior sequel “Toy Story 4,” which took in a haul of $120 million in its first week. And the following week it took a 65% dive, less than $18 million. The movie tanked at the box office, taking in only $50 million domestically in its first week. Yes, “Lightyear,” Disney-Pixar's “Toy Story” spin-off is a dud. It’s the latest in the “Toy Story” series.
Hard to believe, but a major Disney franchise recently went down in flames. When it comes to entertainment industry product, franchises oftentimes provide a safe harbor for execs in the risky day-to-day struggle to come up with new projects. Hollywood is in love with franchises, and the public enjoys them, too.
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